FIVE BASIC EMAIL ETIQUETTES

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I was contemplating whether or not to write this blog post because I didn’t know if people would be interested in this, but I then realized that a lot of brands actually complain about bloggers’ email etiquette so I figured why not. We all receive and send emails daily since it’s part of communication, but ever since I started blogging, I have started to see the important of email etiquette since it’s a reflection of me and my brand.

There are easy ways to be professional when writing an email, but I think some people might forget the basics, so here’s a reminder of what to do when you’re sending or replying to your next email.

1. Respond in a timely manner: If I am on my computer and I get an email, depending on the time and day and how busy I am, I actually respond within an hour because it’s important to show my interest if an opportunity comes up. I’ve also learned that sometimes it’s based on a first come, first serve (if it’s a campaign or event) so it never hurts to respond earlier. I also try to put myself in the sender’s shoes because I know I hate following up with emails or having to wait days until I get a response.
2. Always address the person: No matter how comfortable you are with a brand manager or client, always address them in your email rather than going straight to business. I have friendly relationships with some of my contacts, but I still address them to make sure that they know they’re important.
3. Always include your signature: I don’t really have this problem because I’ve set my email settings to automatically pop my signature at the end of every email, but just make sure that you have a signature because it helps to wrap up the email. Also evaluate your signature and make sure you have only relevant information including your name, optional contact number, and your business, website, etc.
4. Use exclamation points, smileys sparingly: It’s easy to get comfortable writing an email because we are often used to writing text messages, but theres’s actually a difference especially when it comes to the recipient. Never use more than one exclamation point and try to avoid any crazy emoticons. I have used exclamation point to show my excitement and I have also used smiley face before but just use your judgment on when it’s appropriate and when it’s not.
5. Be professional: When writing an email, be cautious of what you’re saying because you honestly never know who the email can go to and if anybody is BCC’d on it. Keep it short, simple and straight to the point. And don’t use the email as a away to vent or disclose any private manner. Even though we all think that an email is between person A and person B, that is not always the case so just remember that.

We send emails so frequently that I don’t think we analyze what we write at times, so lt me know what other email etiquette tips you guys have.