BLOGGING IS A FULL TIME JOB

Social media has taken over the world and our lives within the past few years. It’s incredible to see how technology has evolved over time and although there are negative aspects, I want to focus on the positives.

The term ‘influencer’ has been used recently to describe those with a social media following and presence. Nowadays companies don’t really have a choice but to succumb to using social media as advertising and marketing. When I started my blog a year ago, influencers wasn’t really a thing. I just considered myself a blogger but within the last 6 months or so, I would say the influencer world has blown up dramatically!

I wanted to focus primarily on what it means to be an influencer or blogger because I think a lot of people have negative connotations or prejudgments on what that entails. I know some of my friends still think the concept of blogging is easy and I am here to prove that it is quite the opposite!  There are so many behind the scenes and work that goes with blogging that many are unaware of. I think at first glance, it may seem like I just take pictures, write about it and post it online. However, there are actually several steps that happen before the post even goes live.

In simple terms, I have to pick the clothing, theme and location for shoot, a photographer, and a date and time. Then the shoot lasts a minimum for an hour and can go up to 3 depending on how many outfits. My photographer edits the photos, I spend time drafting my blog post with carefully thought out messages and sometimes spend time linking similar or same items for others to purchase. This whole process can take about a week and that only applies to one blog post so imagine how much work goes into having multiple outfits and blog posts!

I think it’s also important to remember that taking pictures is only a small portion of blogging. Bloggers also spend time maintaining their blogs by brainstorming new content and post ideas, catch up and engage with their following, attend events, communicate with brands, go on conference calls, conduct product reviews, etc, etc. It’s truly a job around the clock because you need to constantly be on social media and make sure everything is up to date. I love blogging and don’t mind the work that goes behind it. I just wanted to highlight the behind the scenes because I don’t think bloggers get enough credit for their work. I also wish brands would take into consideration the services, efforts and work that bloggers put towards collaborations because it’s honestly a full time job!

Do you guys feel that your work is often underrated or under appreciated? Let me know if you can relate to any of these points!