REPURPOSING CONTENT ON PINTEREST

So you’ve spent all your effort, time and dedication creating content and you realize that it’s not getting the visibility, attention and recognition that it deserves. How many of you can relate to this struggle? It’s probably more prevalent on Instagram than other social media platforms since the algorithm doesn’t really support a long shelf life. Since we don’t have control over how Instagram chooses to show our content to the masses, we can be strategic and repurpose that content on other platforms, especially those that are SEO driven like Pinterest and Youtube.
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For the longest time, I was showcasing my beautiful captures on Instagram only, but I am learning the importance of SEO and that’s why I’m been more drawn to showcasing my content on Pinterest. I used to have the mentality that Pinterest was made for interior designers and recipe creators, but I’ve learned that as long as someone is searching for something in particular on Pinterest, then your content can show up. I personally believe Pinterest is a powerhouse and is a bit underrated when it comes to content recognition and visibility.

To give some insights into my own stats, I’ve had a Pinterest account for maybe a year and I had some boards here and there that housed my travel photos. At the time, I didn’t know anything about keywords, or descriptions so I wasn’t really optimizing the boards or the pins. Thankfully for Clubhouse, I’ve learned tips on how to improve my Pinterest profile and presence and I used tweaks here and there and I can proudly say I went from 40K+ monthly views to currently over 600K+ views, which is an insane jump in impressions, reach and engagement.

For content creators, here are some tips on how to repurpose your content on Pinterest:⁣

– Create a Pinterest business account and set it up with bio, photo and SEO keywords⁣ (keep in mind this is how people will find you so make sure you focus on a niche and it’s consistent with your brand/ content on other platforms)
– Claim your website and other social media platforms ⁣(that way when people land on your page, you can direct them to your other platforms)
– Conduct keyword research and guided search to plan your content strategy for your account and boards⁣ (do this by typing out words or themes in Pinterest and sees what comes up in the search)
– Create a few boards and use long tail keywords in the description as well as the pins (use the information you’ve gathered from the research and make sure you also organize and optimize boards as you create them)⁣
– Take full advantage of idea pins (this is a new feature that Pinterest has been pushing out and it’s basically a combination of Instagram stories/reels and carousel)⁣
– Be consistent and watch your engagement and impressions increase daily ⁣(just like any other platforms, you have to be patient and be consistent)

Please also remember that when it comes to Pinterest, your views, engagement, impressions and reach will fluctuate.  It really depends on what’s trending at the moment. For example, I had a Tulum board for a while but during April of this year, there were more views than usual because it was a popular time for people to travel, specifically to Tulum so those pins gained more attention. The best part about Pinterest is that once you create your pins and boards, they live on your page and will always be SEO driven! I’ve always been an advocate for working smarter and not harder so the next time you’re creating content, know that you can repurpose them on other platforms too.